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Secret Shopper Program:  Measuring Showroom Impact During NeoCon/Design Days

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Industry

Manufacturing

Challenge

The client wanted a clear, unbiased view of how their showroom experience resonated with designers during NeoCon/Design Days—insights that would go beyond anecdotal feedback and support measurable improvement.

Results

The research revealed key opportunities to elevate brand perception and enhance the designer experience. After implementing ThinkLab’s recommendations, the client saw measurable improvements the following year.

Services

Voice of Customer Research, Secret Shoppers (Showroom), Focus Groups

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“Very comprehensive and expertly crafted! These insights are very beneficial, and we appreciate the hard work that evidently went into this!”

Happy Client

Amanda Schneider presenting and speaking into a microphone in front of an audience at a conference.

The ThinkLab Approach

Test Small. Launch Big. ThinkLab blends rigorous research with real-world feedback from designers and decision-makers to help brands validate ideas, sharpen strategy, and reduce uncertainty before making major investments.

We turn industry complexity into clear, actionable insight—pairing data with the human perspective that drives decisions in the built environment. With findings grounded in real-world application, you can move forward with confidence, backed by the true Voice of Customer.

The Challenge

The client needed more than anecdotal feedback to understand how designers experienced their NeoCon/Design Days showroom. Without credible insights, key opportunities risked being overlooked in a highly competitive environment.

The Strategy

ThinkLab combined quantitative and qualitative methods—industry-wide surveying, vetted secret shopper evaluations, and post-event focus groups—to uncover actionable insights grounded in real-world designer behavior.

The Impact

The research identified specific areas for improvement tied directly to designer expectations and needs. The client implemented strategic changes the following year, resulting in clear, measurable improvement.

"The results speak for themselves!"

The Results

By using ThinkLab’s insights as a playbook, the client saw strong year-over-year gains in showroom performance and designer satisfaction. The research now serves as an ongoing guide for future event strategy.

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