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CEU Development: Turning Thought Leadership into Sales Enablement

TL24_Digimar_Image_February

Industry

Manufacturing

Challenge

The client needed a turnkey CEU to help their sales team open doors with design firms and position the brand as a thought leader. The topic was complex, requiring content that was educational—not promotional—yet still aligned with the client’s product expertise.

Results

The final CEU equipped the client’s sales team with a polished, ready-to-deliver tool that deepened firm relationships and elevated the brand’s industry positioning.

Services

CEUS

thinklab.design

Holy smokes! I just looked at the CEU deck and I am SO IMPRESSED by the thoughtfulness and organization and the way you’ve laid such a complex topic out in such a captivating way. Thanks again for tackling this monster of a topic for us—I’m so excited to take this out to design firms!

Happy Client

Amanda Schneider presenting and speaking into a microphone in front of an audience at a conference.

ThinkLab

Test Small. Launch Big. ThinkLab blends rigorous research with real-world feedback from designers and decision-makers to help brands validate ideas, sharpen strategy, and reduce uncertainty before making major investments.

We turn industry complexity into clear, actionable insight—pairing data with the human perspective that drives decisions in the built environment. With findings grounded in real-world application, you can move forward with confidence, backed by the true Voice of Customer.

The Challenge

The client needed a CEU that could build credibility with design firms while translating a complex topic into accessible, engaging content—without drifting into promotional messaging.

The Strategy

ThinkLab created a narrative grounded in research and storytelling, supported by thoughtful visual design. The full package enabled the client’s sales team to deliver a compelling, accredited learning experience with confidence.

The Impact

The CEU became a powerful relationship-building tool—helping the sales team initiate deeper conversations, open doors at design firms, and elevate the brand’s position as a thought leader.

"I am SO IMPRESSED!"

The Results

The final CEU helped the client turn a complex subject into a captivating, accredited experience that now strengthens industry relationships and reinforces the brand’s expertise.

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